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1 Day to Official Launch at Bett: 7 Days of Insights

Writer: SPYRO Team SPYRO Team

Why SPYRO? The Story Behind the Platform


Tomorrow, we officially launch SPYRO at Bett, and as we count down the final hours, we want to share why SPYRO exists and what inspired its creation.


Bett is all about innovation, problem-solving, and connection, and SPYRO is built with those very principles at its core.


Today’s final insight in our 7-day countdown is a personal one: the story behind SPYRO and why our co-founders launched the platform.


The Problem We Saw in EdTech

EdTech is one of the fastest-growing sectors in the world, yet so many brilliant solutions struggle to scale beyond their local markets.


The challenge?

  • Barriers to entry – Many EdTech companies find it difficult to expand globally due to complex regulations, pricing structures, and local partnerships.

  • Limited distribution opportunities – Finding the right resellers, schools, and partners in new markets is often a slow and expensive process.

  • Lack of visibility – Schools are overwhelmed with choices, making it harder for ed-tech businesses to get their solutions in front of the right audience.


We knew there had to be a better way to connect EdTech innovators with the right people, in the right markets, at the right time.


The SPYRO Solution: Making Global Local

SPYRO was founded to bridge this gap - a single platform that enables ed-tech companies to scale efficiently and schools to access the best global solutions with ease.


  • For EdTech businesses, we provide a fast track to new markets - connecting them with local resellers who understand the landscape and can drive adoption.

  • For resellers and distributors, SPYRO acts as a hub of trusted ed-tech brands - ensuring they have the best solutions for their regions.

  • For schools, we simplify discovery, bringing high-quality, globally recognised EdTech solutions to their doorstep.


SPYRO is about removing friction, simplifying global expansion, and making growth accessible for EdTech companies of all sizes.


And what better place to officially launch than Bett - the world’s leading event for education technology?


What to Expect at SPYRO’s Stand (SM21) at Bett

Tomorrow, we take SPYRO from concept to reality, and we cannot wait to show you what we have built.


📍 Join us at stand SM21 for:

✔ Live demos on how SPYRO connects ed-tech businesses with new markets.

✔ Talks from the SPYRO team on why global expansion should not be a barrier for great EdTech solutions.

✔ Networking opportunities with our growing community of sponsors, resellers, and EdTech leaders.


The Countdown Is Over - See You at Bett!

With only one day to go, SPYRO is ready to help EdTech companies break barriers and scale faster than ever before.


📍 What challenges do you think are holding EdTech businesses back from global expansion? 


Let us know in the comments!


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